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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Hardcover – October 6, 2015

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Shlomo Benartzi (Author)
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Shlomo Benartzi (Author), Jonah Lehrer (Contributor)
4.8 out of 5 stars 13 customer reviews
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (October 6, 2015)
  • Language: English
  • ISBN-10: 1591847869
  • ISBN-13: 978-1591847861
  • Product Dimensions: 6.2 x 0.9 x 9.4 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #181,591 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsThis may be the best book I’ve read all year
By Peter Steinlauf on October 22, 2015
Format: Hardcover Verified Purchase
This may be the best book I’ve read all year, and I’ve read dozens. I’m insatiable when it comes to behavioral economics and big data, and a fan of Thaler, Gneezy, and Pendleton. While this book covers some of the same territory, even a few of the same studies, two things set it apart.

First, it is applied behavioral economics, the use case being “the screen.” Second, Jonah Lehrer’s narrative is excellent. Whatever his past sins, they are irrelevant here. What matters is the readability. If the everyman was left to his own devices to try and muddle our way through the scientific studies and academic journal articles on which this book stands, he’d be lost in no time.

The key takeaways by chapter for me were:

1. The Mental Screen. It’s an attention economy. Whoever commands our attention wins, because in an age of ever more information, our minds are bounded. We are like at the end of a fire hose having 125 times more water pushed at us than a kitchen faucet, but with the same mouths and minds that we always have had.

2. Function Follows Form. This flips the old paradigm. A well-known study showed that people make “ link” type assessments of websites. In particular, they factor two things: colorfulness visual complexity. Visual complexity is the more important of the two. In general, you want things to be simple, but not too simple. There is a halo effect to these blink aesthetic reactions, and indeed, function follows form.

3. Display Biases. We all have patterns of looking and they are filled with bias. For example, in a two by two matrix, we always look at the top left. When scanning tables, people will look at the rows, more often than the columns. Knowing that enables you to optimize what a user sees on screen.

4.Read more ›
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5.0 out of 5 starsGood book about people's attention spans, limited brain power, and information overload in the computer (screen) age
By Lantana Al TOP 500 REVIEWER on October 26, 2015
Format: Hardcover
I enjoyed this easy-to-read book about human behavior & information overload, and how computer screens make the problem worse. Such information leads to a "poverty of attention" because people do not have enough attention or brain power to process all of the information.

As a website owner and the designer of the site, I also found the talk about website design throughout the book interesting. There are some things you can do (and some are simple) to make your site better able to deal with people's attention and information processing limitations. The healthcare.gov site is often referenced as an example of providing too much information (like too many healthcare plans and all their attributes) to people, which causes people to "freeze" or to make poor suggestions. The author offers up some possible solutions. You don't want to be bombarding your users with too much or too little information because both are bad.

Now in the spirit of not overloading people with too much information, especially that which has already been covered in other reviews, I'm just going to give my rating instead of creating an excessively long review... I rate it 4.5 stars out of 5 and I'm rounding to 5.

I would recommend this easy-to-read book especially for website designers & developers, and anyone presenting a lot of information to users, students, or customers, or to anyone (or business) that is competing for people's attention and wants to get noticed and remembered. I suspect it would also be enjoyable for anyone who feels they are overloaded with information (and who wouldn't that be these days?).... or anyone interested in "human behavioral economics".

NOTE: I was sent a free product sample for review. I was not paid or told what to write.
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5.0 out of 5 starsMarking a Trail Across the Digital Wilderness
By Kevin L. Nenstiel TOP 1000 REVIEWERVINE VOICE on November 13, 2015
Format: Hardcover
If you’ve ever felt adrift in today’s technological world, helpless amid infinite options, unable to make meaningful decisions in buying or reading or even just watching five hundred TV channels, you’re not alone. UCLA behavioral economist Shlomo Benartzi has reliable scientific evidence demonstrating what perceptive people already know, that today’s online environment creates a panicked, lost-in-the-woods feeling in most people. Fortunately, wise engineering can reverse this paralyzing trend.

From its earliest origins, pro-Web enthusiasm has gushed over the Internet’s capacity to provide users more information, more choices, and more autonomy. It’s been the classic capitalist assertion, that simply having more options available flushes bad choices away and consolidates good choices. But anyone who’s shopped for consumer electronics online recently knows that simply having more choices isn’t good enough. Without guidance, increased options generate snap judgments, haste, and paralysis.

Benartzi himself has participated in new research demonstrating how screen users handle information overload. His conclusion, based on his own research and the published discoveries of his peers: human attention isn’t adapted for broad, undifferentiated knowledge dumps. (Anyone who’s read government reports recently knows this.) Wise information merchants going forward will need to make the digital screen conform to what Benartzi calls “the mental screen”—our attention capacity.

“It's not that screens are making us more superficial,” Benartzi writes. “Rather, the world of screens merely makes it easier for us to act on those superficial first impressions.” We gravitate toward first options, self-indulgence, and whatever’s placed in the center of the screen.Read more ›
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Most Recent Customer Reviews

5.0 out of 5 starsMust read for anyone with a website, but fun read even for consumers!

This book is filled with tons of surprising facts. It's an easy read and once I started, I found it fascinating and couldn't put it down, despite the fact I gave up my website... Read more

Published 3 months ago by Susan Schenck
5.0 out of 5 starsFive Stars

Everyone needs to read this!

Published 7 months ago by Amazon Customer
5.0 out of 5 starsProfessor Benartzi's excellent book may cause you to re-think how you...

I found this to be an excellent and thought provoking book. There are many ways to consider applying the topics addressed in this book to everyday business challenges. Read more

Published 7 months ago by Charles Nelson
5.0 out of 5 starsHelp for Internet users

This book helped me improve online sales of photographs.

Published 7 months ago by T. Trimmer
5.0 out of 5 starsreally, really good

This is one of the most engaging, entertaining books I have ever read for such a particular, niche subject matter. Read more

Published 8 months ago by Kindle Customer
5.0 out of 5 starsExcellent read

A friend lent this book to me and I love it so much, I'm buying my own copy. Prof. Benartzi writes a compelling overview of the current state of behavior as it intersects with the... Read more

Published 9 months ago by QW
5.0 out of 5 starsRecommended for Web / App Product Managers, UX / UI Designers, and...

If you work in "digital" as a marketer, product manager, or UX designer, this is an excellent book to get you thinking about the behavioral economics effects with design... Read more

Published 9 months ago by Eric Wu
3.0 out of 5 starsThinking About Screens

Behavioral economist Shlomo Benartzi encourages us to concentrate on screens (computer, tablet, smartphone) -- at least for as long as it takes to read his book. Read more

Published 10 months ago by takingadayoff
5.0 out of 5 stars"form follows function" pretty much out the window

Explained straight-forwardly in a conversational and interactive manner that when it comes to web design you can throw the adage: "form follows function" pretty much out... Read more

Published 10 months ago by Renee Strauss
5.0 out of 5 starsGreat research and suggestions for software design

The Smarter Screen really hits the mark in blending research and practical suggestions to improve user behavior on modern devices. Read more

Published 10 months ago by M Barad

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